Branding, visual design, app design, UX-design.
Art Direction - Visual Design - UI - UX
The FIA Smart Driving Challenge (SDC) is a worldwide competition that rewards smart, safe and environmentally-friendly driving. Equipped with a smartphone app connected to a digital platform, regular motorists compete with coaching of professional drivers using their regular car in becoming the world’s smartest driver.
Retail design concept for West Marine's rigging service, exhibited at GlobalShop 2015 in Las Vegas. A rotating fixture for line-spools and a mini counter with display possibilities for merchandise and Ipad holder. The floor is made out of reclaimed wood from Santa Monica Pier.
In collaboration with PAVE, FIDM, West Marine and Reeve Store Equipment. Products: West Marine. Manufacturer: Reeve Store Equipment. Co-designer: Vanessa Ghaffari